How to use cannabis edibles to feel your best

How to use cannabis edibles to feel your best

Slowly but surely, cannabis edibles are making their way into people’s home pharmacopeias. The therapeutic benefits of edibles and their versatility in effects has led to their increasing popularity as a wellness product for all kinds of consumers. Let’s take a look at the ways edibles are being used as a wellness product.

The rise of edible cannabis products

Edible cannabis products are a growing trend. While it’s obvious to most consumers that using edibles is a safer alternative to smoking or vaping, but many people don’t realize just how many benefits they can offer to overall health and wellness.

In fact, edibles are becoming an increasingly popular method of consuming cannabis because they provide a different type of high than smoking or vaping. Edibles tend to last longer and for some consumers, can cause less anxiety too.  This makes edibles appealing to people who want to take their time in order to enjoy the experience more fully.

The rise in popularity of edible products has been caused by several factors: one is the health benefits associated with CBD (cannabidiol), another is the health benefits associated with THC (tetrahydrocannabinol). Other cannabinoids such as CBN (cannabinol) and CBC (cannabichromene) also contribute positively towards wellness; however these compounds are only present in small amounts compared with THC and CBD respectively so they aren’t as common among edible products at this time.

More people are using cannabis edibles for wellness

Cannabis edibles are becoming more popular for health benefits. A study published in 2017 by the National Academies of Sciences, Engineering, and Medicine found that cannabis may reduce pain and inflammation associated with diseases like multiple sclerosis (MS), rheumatoid arthritis and inflammatory bowel disease. Another study from 2015 suggests that cannabis could be beneficial for people with anxiety disorders or PTSD by reducing symptoms such as fearfulness, irritability and insomnia.

Current regulations in Canada have strict rules surrounding where consumers can purchase edibles. They must go through a licensed recreational cannabis retail store where budtenders are often precluded from speaking about their wellness benefits to consumers due to federal restrictions on cannabis promotion and advertising. While budtender education programs that teach budtenders to explain wellness benefits do exist, many budtenders have not had enough training to confidently and accurately offer this information to consumers. This makes it even more difficult for consumers to understand and access the wellness benefits of cannabis edibles.

As CBD regulations ease in the coming years, CBD products will be available over-the-counter at pharmacies like Shoppers Drug Mart or Rexall Pharmacies across Canada.  As this occurs, pharmacists will become even more familiar with the benefits of this cannabinoid, and consumers will be able to more easily access information.

A man and a woman talk at the register in a store.
Budtenders are an important source of cannabis information for consumers.

The CBD vs THC debate

The most commonly known cannabinoid is tetrahydrocannabinol, or THC. THC is the psychoactive component of cannabis and has been used for pain relief, sleep aid and appetite stimulation. On the other hand, cannabidiol (CBD) doesn’t produce a high like THC does but it’s still used to treat anxiety and inflammation. Although CBD works quite differently from THC, there are still some ways you can use both cannabinoids together to maximize their therapeutic effects.

CBD can be used to reduce the side effects caused by over-consumption of THC such as feeling paranoid or anxious; experiencing headaches or dizziness; having trouble concentrating; feeling nauseous or vomiting; getting dry mouth; etc.  Because it acts as an inhibitor of THC, reducing or blocking its psychoactive effects, many people prefer CBD to THC for wellness applications.

Some researchers believe that other non-intoxicating cannabinoids such as CBN and CBG may be useful for treating certain mental health disorders including anxiety and depression. CBN has been shown to induce sleepiness in some users while CBG is known to improve focus and mood without causing intoxication — both traits that could help with anxiety disorders if taken at night before bedtime.

Cannabis infused chocolate and oil on a plate with basil and cannabis leaves.

Recommended cannabis edibles doses for different cannabinoids

The most common cannabinoids in cannabis edibles are THC and CBD. In terms of psychoactivity, THC is more potent than CBD—but that doesn’t mean all cannabinoids have the same effect on everyone.

CBN (cannabinol) is a breakdown product of THC and may be mildly intoxicating for some consumers. CBG (cannabigerol) is one of three major precursors to both THC and CBD. CBG comes from young cannabis plants, so it’s less common in mature buds or extracts derived from them; however, some people report experiencing mild euphoria when consuming products containing high amounts of this cannabinoid (such as certain strains grown outdoors).

Everyone’s ideal dose is unique to them, and the best way to figure out what will work best for you is to experiment.  Be sure to start with a low dose (around 2.5 mg) and gradually increase the dosage until you get the effects you’re looking for.  Be sure to give yourself enough time to feel the edible before ingesting more.  Most people feel effects in 45-90 minutes, but others will need hours to notice any changes.  

There are some medications that can be affected by CBD, so if you’re taking any prescription medications, or if you have any questions or concerns about using cannabis edibles safely, please talk with your doctor first!

Conclusion

These are just some of the ways cannabis edibles have been making their way into the wellness industry.  As people become more familiar with different cannabinoids and their effects, they will become standard medicines for people looking for natural treatments of ailments. 

How to sell hash rosin gummies

How to sell hash rosin gummies

There are lots of different edibles available on the market today and edibles made with hash rosin are some of the newest to arrive on the scene. Here are 5 tips to help budtenders sell Fritz’s hash rosin gummies to shoppers.

1. Align with your customer’s values

Shoppers are more likely to purchase products from brands that share their values.  If you’re working with a customer who values the Legacy to Legal story, or purchasing from a family-owned, local company, you can highlight the Fritz’s story.  You can tell the customer about our Legacy roots selling at the Toronto Green Markets, or about our commitment to offering cannabis education to budtenders and consumers.

Fritz's Cannabis Company Blog How to Sell Hash Rosin Gummies
Fritz’s is a Legacy company that has been selling edibles to Canadians since 2016.

2. Educate your customer

Teaching your customers something they didn’t know about hash rosin edibles builds trust, drives sales and loyalty, and positions you as a cannabis product expert.  Share what you’ve learned about hash rosin gummies with your customer but be careful not to overwhelm them with too much information.  Gauge their level of knowledge and try to give them just enough information to teach them something new.

Key points you can use:

  1. Hash Rosin is a full-spectrum input and contains the plant’s native array of cannabinoids and (many) native terpenes
  2. Consumers can expect full-spectrum effects that may feel stronger than with edibles made with distillate
  3. Hash rosin is made using a solvent-free method, so the end product is clean and tasty
Fritz's Cannabis Company Blog How to Sell Hash Rosin Gummies

3. Instill a sense of urgency and scarcity

FOMO is a real thing, and it motivates customers to buy.  Try offering a special price for one day only or mentioning when stock is low to encourage shoppers to purchase Fritz’s hash rosin gummies while they last.

4. Tell stories

People connect with stories.  Stories might be about a brand, about a product, or about other people. And customers will be more likely to purchase a product if they know it’s worked for someone else.  Did you have a great time last weekend after eating hash rosin edibles?  Did a customer tell you about the surprising effects they experienced when they ate one?  Collect fun stories about hash rosin edibles from your customers, friends, and other budtenders and be ready to tell them when the right opportunity comes up. 

Fritz's Cannabis Company Blog How to Sell Hash Rosin Gummies
Story telling can help you connect with the customer and help them see themselves using the product

5. Cross-sell using hash rosin gummies as an add-on

Cross-selling means recommending an item that’s relevant to the one already in the customer’s basket.  Customers who purchase concentrates, customers who purchase Legacy market brands, and customers who are purchasing different kinds of edibles are great opportunities to cross-sell hash rosin gummies.  The key is to demonstrate to the customer how the product is right for them.  Concentrate customers may already understand the value of full-spectrum inputs vs. distillate inputs for edibles.  Regular edibles customers can try hash rosin gummies to experience a different kind of effect.

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